Extending the lifespan of a pair of jean

As consumers adapt a new lifestyle with changing needs and buying patterns, as well as becoming more conscious-savvy, the „making“ process reinvents itself with changing perspectives in design; embracing a more holistic approach from fiber-to-fashion, implementing cutting-edge technologies. ORTA ANADOLU and THE LYCRA COMPANY join their forces and explore innovative solutions to extend lifespan of jeans presenting ORTA THUNDERBIRD Fabric Family designed by LYCRA(R) ADAPTIV Fiber Technology.