Keynote

No, this is not a science lesson. But quantum mechanics does bear some startling resemblances to unexplanable phenomena in fashion and design at the moment – duality, uncertainty, multiple states, entanglement and collapses.

David Shah navigates his way through a world hi-spending VICs and disinterested consumers, broken and booming economies, Brat Girls and Tradwives, sport and fashion, status symbols asheets and bed rotting, starwars and ecotherapy, crochet and AI, sex and abstinance… Quantum physics allows for particles to be in two states at the same time. Can we do the same or do we have to choose? If so, what’s the best wave to follow?

PS: The world famous dictionary, Merriam Webster’s word of the year: Polarisation.