Keynote

What we want is: The joy of surprise, inventiveness and experimentation, a future informed by the past, a past informed by the future, memories and new experiences, symbiosis with nature, design that allows us to express our personalities and priorities, a connection between outer and inner space. Words, words, words, haven’t we been here before? Well, this time, it’s different and consumers are looking to designers to use their creative skills and play their part. DAVID SHAH unravels a morass of shifting trends to understand what design means in our time.